An All-OUT Halloween
This Halloween, we’re going all out—as in taking it to the outdoors. From pumpkin carving to candy collecting to costume wearing, we’ll inspire guests to step “outside” and make their way through an enchanted land filled with endless chills and thrills fit for an all-out Halloween.
Year
2022
Client
Target
Skillset
Design, Art Direction, Experiential
Concepted and directed several elements with the store experience team to bring to life a playful illustrated Halloween to all Target stores. Worked alongside the mighty duo at Skinny Ships to develop the look and feel of this experience and how we can bring the spooky outdoors into the retail space.
Additional Credit:
ACD: Heidi Shellum
Art Directors: Kelvin Lee, Brenda Schreurs, Iglika Petrov, Alexis Perry, Chloe Payne
Engagement Mgr: Lori Lickteig
Strategist: Erin Cry
Copy Writer: Cecily Meller
Project Mgr: Connor Lane
Production Designer: Emma Monson
Producer: Ben Haenel
Illustrators: Skinny Ships
