D23 x Target 2024
Step into the fantastical world of Bullseye’s Playshop. A whimsical shop of innovation and delight where guests are transported into an immersive world where machinery-meets-magic, featuring mechanical pipes, conveyor belts, delightful pin dispensers, and machine-themed photo opportunities. Created by Bullseye himself, the Playshop promises an unforgettable fusion of whimsy and innovation, destined to ignite social media shares and memories alike.
Year
2024
Client
Disney & Target
Skillset
Branding, Illustration, Experiential
With the help of David Stark Production team, we created a fantastical space that connected the joy of Target with the passionate fans of Disney. I designed and illustrated the space to have a 360 degree interactive experience for fans. From photo moments, product display, and giveaways, Bullseye's Playshop became a popular beacon at the 2024 Disney Convention.
Additional Credits:
ACD: Adam Hoganson
Lead Creative Engagement Mgr: Coley Wurm
Sr. Designer: Kelvin Lee
Production Partner: David Stark Design and Production
