Kirby x Target
To celebrate the release of Kirby and the Forgotten Land on the Nintendo Switch, Target has partnered with Nintendo to create a one of a kind moment to commemorate the game launch.
Year
2022
Client
Target
Skillset
Design, Art Direction, Experiential
Worked with Nintendo to execute a really fun idea to celebrate the iconic character, Kirby. A simple idea with a huge impact that instantly catches the attention of guest at the front of Target stores. This work led to a viral moment where lots of guests shared photos and videos of themselves with Kirby and became a trending topic on several platforms.
Additional Credits:
ACD: Ted Halbur
Sr. Designer: Kelvin Lee
