Ready, Set, Summer!
This summer, let’s get our feet wet, and inspire guests with all the fun warmer weather can bring. Whether it’s too-late-nights by a campfire or a FaceTime floatie session, they’ll be set to fully enjoy every moment together. Through thoughtful product storytelling and optimistic copy, let’s shine that summer sun on new possibilities and bring the fun to everyone.
Year
2021
Client
Target
Skillset
Design, Art Direction, Experiential
Concepted and art directed a series of summer icons to queue the Summer season at Target stores. Partnered with Tommy Perez, a paper artist, to create miniture version of these icons that was brought to life in stores through photogrpahy and dimensional corrugate structures.
Additional Credits:
ACD: Erin Furey
Art Directors: Alyssa Liles, Kelvin Lee, Dana Christopherson
Engagement Mgr: Lori Lickteig
Project Mgr: Kelsey Jensen
Copywriter: Cecely Meller
Production Designer: Jordan Schmidt
Producer: Rebecca Glenz
Artist: Tommy Perez
Photographer: Patrick Yandoc
