Target Holiday Pattern
Holiday signature pattern that brings a bold, distinctive, and declarative look to Target's 2023 Holiday season.
Year
2023
Client
Target
Skillset
Branding
Led in designing a patterning that feels joyful, optimistic but also have depth and energy. The overall pattern was unique and ownable to Target and was use across mulitiple channels in marketing, product, packaging, and store experience.
Addition Credits:
ACD: Aaron Melander
Sr. Designer: Kelvin Lee
Art Director: Rachel Arford
Project Mgr: Lauren Attewell
Engagement Mgr: Megan Sigelman
Copywriter: Jesse Gadola
Project Designer: Spencer King
