Target Semi Truck
New Target trailers designed to bring joy and playfulness on the road. It is both unmistakably Target and boldly capture the energy of the brand, in a way that feels timeless.
Year
2019
Client
Target
Skillset
Art Direction
Partnered with Lab Partners to create a new Bullseye mascot that feels more modern and bold with it's signature joyful expression. The truck design transcended to shipping boxes, PEZ dispenser, and even became a toy!
Additional Credit:
ACD: Ted Halbur, Jake Pasterski
Designers: Kelvin Lee, Dana Christopherson
Copywriter: Aaron Muther
Project Manager: Andy Dosdall
Producer: Eman Zohdy
Artist Partner: Lab Partners
